Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Microchannels Engineering & Materials Science
Temperature Engineering & Materials Science
Marketing Engineering & Materials Science
Heat sinks Engineering & Materials Science
Cooling Engineering & Materials Science
Costs Engineering & Materials Science
Convection Engineering & Materials Science
Advertising Mathematics

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Research Output 2001 2016

  • 97 Citations
  • 6 h-Index
  • 7 Conference contribution
  • 6 Article
Pricing
Competitive model
Robustness
Marketing
Costs
3 Citations

On modeling the advertising-operations interface under asymmetric competition

Mesak, H. I., Bari, A., Luehlfing, M. S. & Han, F. Jan 1 2015 In : European Journal of Operational Research. 240, 1, p. 278-291 14 p.

Research output: Research - peer-reviewArticle

Modeling
Advertising
Asymmetric competition
Marketing
Business
1 Citations

Pulsation in a competitive model of advertising-firm's cost interaction

Mesak, H. I., Bari, A. & Lian, Q. Nov 1 2015 In : European Journal of Operational Research. 246, 3, p. 916-926 11 p.

Research output: Research - peer-reviewArticle

Costs
Interaction
Model
Advertising
Business
6 Citations

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption

Mesak, H. I., Bari, A., Babin, B. J., Birou, L. M. & Jurkus, A. Jun 16 2011 In : European Journal of Operational Research. 211, 3, p. 642-649 8 p.

Research output: Research - peer-reviewArticle

Diffusion Model
Customers
Costs
Policy
Innovation
13 Citations
Information sharing
Supply chain performance
Compatibility
Supply chain
Supply chains