Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Purchase intention Business & Economics
Media planning Business & Economics
Product recall Business & Economics
Best practice Business & Economics
Dilution Business & Economics
Playfulness Business & Economics
Brand commitment Business & Economics
media planning Social Sciences

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Research Output 2015 2017

  • 5 Citations
  • 1 h-Index
  • 3 Article

An examination of innovative consumers’ playfulness on their pre-ordering behavior

Byun, K. A., Dass, M., Kumar, P. & Kim, J. 2017 In : Journal of Consumer Marketing. 34, 3, p. 226-240 15 p.

Research output: Research - peer-reviewArticle

New products
media planning
best practice
5 Citations

An investigation of the effects of product recalls on brand commitment and purchase intention

Byun, K. A. & Dass, M. Jan 12 2015 In : Journal of Consumer Marketing. 32, 1, p. 1-14 14 p.

Research output: Research - peer-reviewArticle

Purchase intention
Brand commitment
Product recall
Affective commitment
Purchase behavior