Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

scheduling Social Sciences
media Social Sciences
Scheduling Engineering & Materials Science
Media use Business & Economics
effect Social Sciences
Managers Business & Economics
media planning Social Sciences
Dilution Engineering & Materials Science

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Research Output 2015 2017

  • 5 Citations
  • 1 h-Index
  • 3 Article

An examination of innovative consumers’ playfulness on their pre-ordering behavior

Byun, K. A., Dass, M., Kumar, P. & Kim, J. 2017 In : Journal of Consumer Marketing. 34, 3, p. 226-240 15 p.

Research output: Contribution to journalArticle

Propensity
Enjoyment
Experimental study
Managers
Structural equation modeling
scheduling
media
Scheduling
Media use
effect
5 Citations

An investigation of the effects of product recalls on brand commitment and purchase intention

Byun, K. A. & Dass, M. Jan 12 2015 In : Journal of Consumer Marketing. 32, 1, p. 1-14 14 p.

Research output: Contribution to journalArticle

Experiment
Managers
Attribution theory